Dear Friends,

“What if we built the kind of cannabis company we’d actually want to buy from?” That was the conversation between our founders. Not how many products could fit on a shelf. Not how quickly they could grow. Not how loud they could be. Just a simple question: what would happen if quality came first?

As a social equity, minority-owned cannabis company, we knew we wanted to build something differently. Something grounded in integrity, backed by pharmaceutical expertise, and focused on products people could trust. Today, that same philosophy guides every decision we make.

In a legal cannabis market filled with endless options, we’ve chosen to stay focused. Every gummy, vape, strain, beverage, and formulation in our portfolio has earned its place through thoughtful development, carefully selected ingredients, and a commitment to delivering a consistent experience.

We’d rather make a few things exceptionally well than a hundred things forgettably. That philosophy extends beyond the products we create ourselves. It guides the partners we choose to work with, too. We don’t add brands to our portfolio simply because they’re popular or because a category is trending. We look for partners who share our commitment to quality, transparency, consistency, and doing things the right way. If we wouldn’t proudly put it in our own bodies we won’t put it in our portfolio.

That’s why you’ll find real tea, wildflower honey, and purposeful formulations in our products. What you won’t find are unnecessary fillers, shortcuts, or products created simply to occupy shelf space. Every ingredient should serve a purpose, every formulation should deliver on its promise, and every product should earn the trust of the people who choose it. We’re proud to be building a company that proves social equity, quality, long-term sustainability, and just being plain ol’ NICE can go hand in hand.

With Gratitude,